OUR STORY

We didn’t start Gaza United because we wanted to build another clothing brand.

It started in Borgerhout, Antwerp. A place where people from different backgrounds live side by side, but where what happens elsewhere in the world can still feel very close.

Watching what was happening in Gaza from here, posting about it never really felt like enough.

So we made something people could actually wear.

The keffiyeh pattern in our UNITED mark is there for a reason. For generations, it has represented much more than fabric. It carries ideas of home, identity, work, struggle and resistance.

We didn’t create that meaning. We are simply carrying it forward.

1948 is part of that story too. Not just as a year in a history book, but as the year hundreds of thousands of Palestinians were forced from their homes and communities. Many families still carry those memories today.

WHERE YOUR MONEY GOES

10% of the profit from every order goes to Gardens of the Sincere, a Belgian non-profit we know personally.

They work with people inside Gaza and support orphaned and vulnerable children with food, clothing, schooling and ongoing care.

That part matters to us.

Gaza United was never meant to be only about putting a message on a shirt. We want what we make to carry something further than that.

This is not a seasonal idea, and it is not something we plan to move on from when the attention fades.

We’ll keep doing this for as long as there is a reason to.

Wear your resistance.